Tuesday, January 11, 2011

Winter Musings

Businesss at Down Home Design & Glass has slowed down a bit, due to the cold weather we're getting here in Texas.  It's typical for this time of the year.  That gives me time to evaluate new marketing ideas.  I have read that a good rule of thumb for budgeting marketing endeavors is to keep it at around 10% of your revenue.  Yikes!  We were at 30% for December!  Live and learn.  I'm finding that is a good motto to have in business.

Other than working on that, I am looking for ways to poke down good stuff down my family!  I'm inclined to think that adding stuff like oranges in the following recipe may not give them their daily dose of vitamin C, but it might tickle their taste buds to drink more O.J.  I have this baking in the oven right now, and it smells terrific!!

ORANGE NUT BREAD

3 to 6 medium oranges
2 tbsp. canola oil
1 egg
2 cups flour
3/4 cup sugar
1 1/2 tsp. baking powder
1/2 tsp. baking soda
1/2 tsp. salt
1/8 to 1/4 tsp. cloves (I use about 1/8 so the cloves don't over-power the orange flavor)
1/2 cup finely chopped walnuts

Squeeze juice from oranges till you have 3/4 cup juice.  combine the juice, egg and oil.  In separate bowl, stir together flour, sugar, baking powder, baking soda, salt, and cloves.  Add juice mixture; stir till moistened.  Fold in nuts.  Turn batter into slightly greased loaf pan.  You may add additional nuts to top of batter.  Bake at 350 degrees for 50 to 55 minutes, checking doneness with toothpick.  Cool 10 minutes in pan before removing.